About
One small studio behind every app.
Alt Dev Apps exists so that a handful of apps can be designed, built, sold and supported by the same people, under one properly registered Australian business.
What we actually do
We make apps and then run them. That second part is the whole point. Plenty of apps get launched and then quietly left to rot; the ones we own are the ones we intend to still be maintaining in five years.
Today that means three. PencilDrop is adult colouring with a daily art contest, where everyone colours the same page and people judge the entries in pairs. BubSync is a shared baby tracker for every person caring for the same child, started at 3am between feeds. My Energy Agent watches a household's electricity plan so nobody has to remember to check it once a year.
All three are sold directly to the people who use them, free to start or by subscription. We do not take on client work, we do not resell anyone else's software, and we do not sell customer data. Our revenue comes from people choosing to keep using something that works, and from a little advertising on this website.
Where the name comes from
The mark is the option key's glyph: a path that forks, which is what "alt" looks like on a keyboard. It fits a studio that would rather take the other route than the obvious one, and it is short enough to put on an app icon.
Why a trust
The business operates through a discretionary trust, with a company as its trustee. The registered entity is Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust, and it holds the apps, the contracts, the store accounts and the merchant accounts. It trades under the business names BubSync and My Energy Agent, which is what you will see on a receipt for those apps.
For a customer, the practical effect is simple: whichever app you use, the same registered Australian entity is behind it. Each app still holds its own agreement with you, published on its own site.
How to reach us
Write to the app you are using. Every app has its own support address, and that is where your account, your subscription and your history are, so the person reading can answer rather than forward.
- PencilDrop — hello@altdevapps.com
- BubSync — support@bubsync.com
- My Energy Agent — hello@myenergyagent.au
Anything about the studio itself — partnerships, press, this website or a formal notice — goes to hello@altdevapps.com. Either way we aim to reply within 1 business day during Monday to Friday, 9:00am – 5:00pm AEST. The full list is on our support page.
Registration details
The formal identity behind every app we run
- Studio name
- Alt Dev Apps
- Alt Dev Apps is the name of this website and of the apps together. Nothing is sold under it.
- Registered entity
- Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust
- The name on our registrations, contracts, store accounts and tax invoices.
- Australian Company Number
- 697 515 521
- Of the trustee company, Rowe Digital Holdings Pty Ltd.
- Australian Business Number
- 13 313 912 737
- Of the Rowe Digital Trust. Verifiable on the Australian Business Register.
- Registered business names
- BubSync and My Energy Agent
- The names those apps are sold and supported under. PencilDrop is the name of an app, published by the entity.
- Place of business
- Brisbane, Queensland, Australia
- Operating in AEST (UTC+10).
- Country of operation
- Australia
- Australian Consumer Law applies to everything we sell.
Our apps
-
PencilDrop pencildrop.altdevapps.comAdult colouring with a daily art contest.
-
BubSync bubsync.comThe shared baby tracker that keeps your village in sync.
-
My Energy Agent myenergyagent.auEnergy advice that answers to you.
Questions
What people ask about the studio
- Who is behind PencilDrop, BubSync and My Energy Agent?
- Every app on this website is built and operated by Alt Dev Apps, the studio name of Rowe Digital Holdings Pty Ltd (ACN 697 515 521) as trustee for the Rowe Digital Trust (ABN 13 313 912 737), an Australian registered entity based in Brisbane, Queensland, Australia. It trades under the business names BubSync and My Energy Agent; PencilDrop is the name of an app it publishes.
- Is Alt Dev Apps an Australian company?
- Yes. Alt Dev Apps is the studio of Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust, which is registered in Australia, holds ABN 13 313 912 737, and operates from Brisbane, Queensland, Australia. Australian Consumer Law applies to everything it sells, and its ABN can be checked independently on the Australian Business Register.
- What is Alt Dev Apps's ABN, and how can I verify it?
- The ABN is 13 313 912 737, registered to the trustee for the Rowe Digital Trust; the trustee company, Rowe Digital Holdings Pty Ltd, holds ACN 697 515 521. Look the ABN up on the Australian Business Register at abr.business.gov.au to confirm the entity name, its status and its registered business names without taking this website's word for it.
- Which name will appear on my receipt?
- A charge carries the trading name of the app you subscribed to (BubSync or My Energy Agent), the registered entity's name, or the name of the app store you bought through. Nothing is sold under the name Alt Dev Apps: it is the name of the studio and of this website.
- What kind of company is Alt Dev Apps?
- Alt Dev Apps is the studio of Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust: a proprietary company acting as trustee of a discretionary trust. The entity holds the apps, the contracts and the merchant accounts, so one registered Australian entity is accountable for every app in the studio.
- Does Alt Dev Apps take on client work or consulting?
- No. Alt Dev Apps builds and runs its own apps and nothing else. It does not take on client work, does not resell other companies' software, and earns its revenue from people choosing to keep using an app that works.
- Does Alt Dev Apps sell customer data?
- No. Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust does not sell customer data. Each app collects what it needs to work and no more, under the privacy policy it publishes on its own site. This website loads Google Analytics and Google AdSense, both named in its privacy policy, and nothing else from anyone else.
- How do I contact Alt Dev Apps?
- Help with an app goes to that app's own support address, because that is where the account and the subscription are: PencilDrop at hello@altdevapps.com, BubSync at support@bubsync.com and My Energy Agent at hello@myenergyagent.au. Anything about the studio itself, partnerships, press, this website or a formal notice goes to hello@altdevapps.com. Support hours are Monday to Friday, 9:00am – 5:00pm AEST, with a first response target of 1 business day.
Want the formal details?
The policies for this website are published in full, alongside links to the terms and privacy policy each app publishes for itself.