Website Privacy Policy

1. What this policy covers

This policy explains how Rowe Digital Holdings Pty Ltd (ACN 697 515 521) as trustee for the Rowe Digital Trust (ABN 13 313 912 737), of Brisbane, Queensland, Australia (Alt Dev Apps, we, us) handles personal information on altdevapps.com, the studio website you are reading. We trade under the business names BubSync and My Energy Agent and publish PencilDrop.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

The short version: this is a set of static pages with no accounts and no forms. It loads two things from Google, analytics and advertising, which set cookies and collect some information about your visit, as section 5 explains. Beyond that, unless you email us, we do not learn who you are.

2. Apps have their own policies

This policy does not cover our apps. Each one holds its own accounts and its own data, and publishes its own privacy policy. If you are looking for what an app collects, how long it keeps it, or how to have it deleted, that policy is the one that applies to you:

• PencilDrop — privacy policy on pencildrop.altdevapps.com
• BubSync — privacy policy on bubsync.com
• My Energy Agent — privacy policy on myenergyagent.au

What we never do, anywhere: we do not sell personal information, we do not trade it, and we do not use the content you store in an app to build advertising profiles.

3. What this website collects

If you only read the site

Nothing you type, because there is nothing to type into. Serving a page creates a technical log record at our hosting provider, which includes your IP address, the page requested, the time, and your browser's user agent string. Those logs exist so we can see that the site is up and investigate abuse.

Google Analytics records that a page was viewed, roughly where from (country and region, from your IP address, which Google does not store), the device and browser type, the page you came from, and which pages you read in the visit. Google AdSense records which ads were shown and whether they were clicked, and may use cookies and advertising identifiers to choose ads, as section 5 explains.

Your light or dark theme preference is stored in your own browser. It never reaches us.

If you email us

• Your email address, your name if you give it, and what you wrote
• Anything you choose to attach

We keep that correspondence so we have context if you write again. Please do not send us sensitive information, such as health or financial details, by email. If you need to give an app that kind of information, do it inside the app.

What we do not collect here

• No account details, because there are no accounts.
• No payment or card information, because no payment is ever taken on this website.
• Nothing from any other third party: no social widgets, no embedded players, no third-party fonts. Typefaces are served from our own domain.

4. Why we collect it

We use what we hold to:

• deliver the pages you asked for and keep the site available;
• detect and investigate abuse, attacks and faults;
• see which pages are read and where visitors come from, so we know what is worth writing and where a page is not doing its job;
• fund the site through advertising, which is what lets the writing and the apps' information stay free to read;
• answer your email and keep a record of the conversation; and
• meet our legal and record-keeping obligations.

We do not ourselves profile visitors, and we do not make automated decisions about you. Google's advertising may be personalised to you based on what Google already knows about you from across the web; your choices about that are in section 6.

5. Cookies, analytics and advertising

This website uses two Google services, and nothing else from anyone else. Both load from Google's servers and both set cookies.

Google Analytics

We use Google Analytics 4 to count visits and to see which pages are read. It sets cookies on altdevapps.com (named _ga and _ga_*) that tell it whether you have been here before, and it sends Google the information listed in section 3. Google acts as our processor for this data and may also use it for its own purposes as set out in its privacy policy. We have not enabled Google Signals or advertising features in Analytics, and we do not send it anything that identifies you by name.

Google AdSense

Advertising on this website is served by Google AdSense. Google and its certified partners may set cookies and read advertising identifiers so that they can show you ads, limit how often you see the same one, measure whether an ad was seen or clicked, and detect fraud. Where you have allowed it, Google may use its record of your visits to this and other websites to show ads it thinks are relevant to you. How Google uses that information is described at policies.google.com/technologies/ads.

The ads are placed by Google automatically. We do not choose individual advertisers, we do not pass Google anything about you ourselves, and an ad appearing here is not an endorsement.

Everything else

Beyond those two services, this website loads nothing from anyone else: no tag manager, no social widgets, no third-party fonts. The only other thing stored in your browser is the theme preference described above, kept in local storage on your device. Clearing your site data removes it.

Our apps are different: an app has to keep you signed in, so it uses cookies or equivalent storage. Each app says so in its own privacy policy.

6. Your choices

• Consent. If you are in the European Economic Area, the United Kingdom or Switzerland, you are shown a consent message before any advertising or analytics cookie is set, and nothing personalised loads until you agree. You can change your answer at any time from the privacy link the message leaves on the page.
• Ad personalisation. You can turn off personalised ads across Google's services at adssettings.google.com, and opt out of third-party advertising cookies more generally at optout.aboutads.info.
• Analytics. Google's browser add-on stops Google Analytics on every site, and a browser's content blocker will stop both services here without breaking anything else on the page.
• Cookies. Your browser can block or delete cookies for altdevapps.com. Every page still works with them blocked.

7. Payments

No payment is taken on this website, so there is nothing to disclose about card data here. We do not operate a checkout, we do not hold card numbers, and we do not pass anything to a payment provider from these pages.

Subscriptions are bought inside an app or through an app store. Who processes that payment, and what they hold, is set out in that app's privacy policy and in the store's own terms.

8. Who we share it with

We disclose personal information only in these situations:

• Service providers. The vendors that host this site, measure its traffic, serve its advertising and carry our email, listed below. They may use the information only to provide their service to us, except where their own policy, linked in section 5, says otherwise for Google's two services.
• Professional advisers. Our accountants and lawyers, where needed and under a duty of confidence.
• Legal requirements. Where we are required or authorised by law, a court order, or a regulator, or to establish or defend a legal claim.
• Safety. Where we reasonably believe disclosure is necessary to prevent a serious threat to life, health or safety.
• Business transfer. If our business is sold or transferred, to the acquirer, subject to this policy continuing to apply.

Service providers for this website

Each app publishes its own list of providers, which is longer than this one because an app has more moving parts.

9. Overseas disclosure

This site is served from a content delivery network with edge locations around the world, including in Australia, and its logs, its analytics and its advertising data are processed by Google, including in the United States. Email may also be processed outside Australia by our email provider.

Before disclosing personal information overseas we take reasonable steps to ensure the recipient handles it consistently with the Australian Privacy Principles, including by using written contractual protections.

10. How long we keep it

• Web and delivery logs: up to 12 months, then deleted.
• Analytics data: Google Analytics keeps event data for up to 14 months, the longest setting it offers, so that one year can be compared with the last.
• Advertising data: held by Google under its own retention rules, linked in section 5; we hold none of it ourselves.
• Email you send us: up to 24 months, unless it relates to a contract or a record we are required to keep for longer.
• Records we must keep by law: for the period the relevant law requires, which for financial records is five years.

We destroy or de-identify personal information when we no longer need it and are not required to keep it.

11. How we protect it

The site is static, served over TLS from a content delivery network with no application server and no database behind it, which removes most of the ways a website leaks data. Access to the hosting account is restricted and protected by multi-factor authentication. More detail is in our security overview.

12. Access, correction and deletion

You can ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Email hello@altdevapps.com. We do not charge for access requests, and we will respond within 30 days, usually much sooner. Analytics and advertising data is held by Google against a cookie rather than a name, so the practical way to remove it is the choices in section 6.

For anything held inside an app — your account, your entries, your subscription history — send the request to that app instead, using the address in its privacy policy. We cannot reach into an app's data from here, and routing it through us only makes it slower.

We may need to verify who you are before acting. There are narrow cases where the Privacy Act lets us refuse a request; if we refuse, we will tell you why in writing and how to complain about it.

13. Data breaches

If a breach happens that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme, and we will tell you what happened, what data was involved, and what to do about it.

14. Complaints

If you think we have mishandled your personal information, email hello@altdevapps.com with the details. We will acknowledge within 5 business days and give you a written response within 30 days.

If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

15. Changes to this policy

We will update this policy if what the website does ever changes, including if we add or remove a service that collects anything. The date at the top of the page shows the current version.